attack on September 11, 2001. Fortunately, Westfield had 25 years experience in the US and had other income to support its business. Westfield knows that whenever conditions beyond its control cause its US income to drop it can use
earnings from Australia or the UK to provide the needed cash flow to keep the US operations going until conditions improve.
So, what can be learned from Westfield experience?
1. Have a long term plan for generating sales in the US, and outline the positive and negative cash flow that the supports that plan.
2. Develop your US sales as part of a portfolio of profit centers so that a peak in the US can balance a trough in Australia.